A look at our Splintered Market.

What do your Apps say about you? As our marketplace becomes more and more splintered, more and more websites are popping up in this niche market we now find ourselves in. What do these websites say about us? That we are movie buffs? That we are avid sports fans? That we are avid readers? Everything is becoming about us and getting our attention. We can now customize our phones even. Look at the Iphone and the over one million Applications that are available for it. What do your Apps say about you? The following are the top eight Apps on my Iphone's homescreen: NYTimes ESPN's SportsCenter The Weather Channel Pandora Foursquare Facebook Myspace Tweetdeck What do these top two rows say about me? Obviously one can concur that I am a Social Media user and lover, from the fact that I have four social network accounts on my Iphone. Plus I apparently like to stay on top of news, sports, and the weather from my other apps. Also I probably like to have some down time and listen to music. Our cellphones should tell us something. Our marketplaces are becoming more and more divided, as more and more people are after are after our attention and hard earned dollar. The Apple Itunes store is a prime example of this. It boasts to have over a million applications that are available to download, however that does not mean that every single application is for everybody. It simply means that every app, has a niche in this marketplace. As our marketplace continues to splinter this means a lot, not only for advertising but for the everyday marketplace as well. Obviously Wal-Mart and Target, two retailers who survive as one-stop places for everything will survive on their brand alone. But coming up with a general product is something that is hard to in today's society. One has to target a particular group and do it well. Look at the common Newspaper. One could argue that the many reasons behind it's loss of readership is because more and more people are turning to specialty sites for their information. Tons of companies are trying to capitalize this and trying to find your niche and the best way to expose your money to it. Generality is gone. You can no longer find something, with a broad range appeal in today's marketplace. The marketplace is becoming more and more segregated and it harder than ever before to keep the attention of the common person. Markets will continue to segregate as more and more niches open up, look at Cable TV for example, who would of thought ten years ago we would have such channels as Home and Garden, True TV, Comedy Central, and the Travel Channel. So good-bye general stores and brands that try and cater to everyone. I look forward to seeing things in the future as more and more people are trying to figure out what our lifestyle has to say about us.