Now that the holidays are over we can get back into more pressing matters. No more top tens about the future or New Year’s resolutions stories. Now stories on more pressing matters. If you have not been living in a cave the last few months, you may have heard about the Nexus One, Google's new phone. The Nexus One is Google’s new Smart Phone that plans on being launched next week. I am not going to go into the details of what the phone can do, but you can read the New York Times review of it here, http://tinyurl.com/yc7wqcw. But again, this article is not about what the phone can do, instead it is about how this phone will affect you and your life.
As noted in my previous predictions column the Smart phone market is going to boom and that is not only being predicted by me, but other social media/tech experts as well. The main leader in the smart phone market the last few years has been Apple and their defining smart phone the Iphone. The Iphone was generations ahead of any other phone, when it entered the market and it instantly captured the attention of rival smart phone maker Research In Motion, the creator of the blackberry. However this fight has been fairly one-sided in the past year as Apple gains more and more market shares with it’s Iphone device. Apple might currently be the leading smart phone manufacturer, though a challenger is one the way in the form of Google’s Nexus One. Many people are already buying the product which is currently available through it’s website, which comes either supported by the T-Mobile brand or in an unlocked form. What does all of this mean, though? It’s just another cell phone, being dumped in the endless choices that we already have. Well for one thing this means a lot for both Apple and it’s current carrier AT&T. Most of you are probably aware of the fact that Apple’s exclusive contract ends this year with AT&T and that it will be free to sign a contract with any carrier that it chooses. The arrival of the Nexus One, however does limit the choices that Apple believed it once had. Will it Apple really want to go to the Verizon network, in which it will have to fight with market share with the Nexus One? Will Verizon want to sign a lucrative contract to Apple, now that it has it’s Iphone killer? Can AT&T afford to let the Iphone go and still compete in the cell phone market? These question have led me to believe that Apple WILL RESIGN WITH AT&T, to do anything else would be suicide as it now faces it’s greatest competitor yet.
Now what does that mean to you? A lot of people either hate Apple or love them. It’s a brand, more than anything else, and many people have brand loyalty to Apple and their products. So to those people who do have this loyalty this means nothing, but the same can be said about Google. Many people will be picking this phone up because of the Google name attached to it and this will deeply affect the cell phone market. The influx of smart phones will radically change the way of not only how you do surf the web, but how you conduct your personal life and your business life as well. Why own a laptop when you can surf the web with your phone? Why go out and buy a portable DVD player, when you can just download the movie on to your phone? Why own an MP3 player, when your phone can stream music? Simply look how much Apple has not only affected the cell phone market, but technology in general. Did you really imagine two years ago, that the Cell phone could do so many things? Now imagine the limitless potential that the Iphone has, on the number one cell phone carrier in the country.
The sales numbers are going to be astronomical this spring and the places that the Nexus One is going to take us are the same. Competition is good, but it will be interesting to see where both of these companies, Google and Apple, take us in the future.
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